Pura Eco Retreat
A nurturing destination

Pura guides wanderers on the way to live a slow life, taking pleasure in the simpler things and focusing on mental well-being, living life in sustainability and mindfulness. We were approached to develop the brand ecosystem for this Abu Dhabi's hidden-in-the-desert gem.

Client: Pura Eco Retreat
Year: 2021
Country: UAE
Sector: Hospitality
Agency: Ruya

Brand Positioning
Visual Identity
Illustration
Brand Applications

The Challenge

Pura Eco Retreat has solidified its position on every "must-visit" list for Abu Dhabi. As a pioneering establishment in the Emirate, it provides an unparalleled immersion in nature, nestled within a protected area near the stunning Jubail Mangrove Park on the captivating Jubail Island.

We were entrusted by Ruya, an agency based in Dubai, to craft a brand that captures the chic essence of Pura's eco-domes, the exceptional hand-selected amenities, and the excitement of outdoor activities like mangrove kayaking, beachside biking, rejuvenating yoga sessions, and captivating birdwatching. All of this is set against the backdrop of breathtaking natural landscapes and a one-of-a-kind wildlife experience.

What we did

We developed a visual system that harmoniously merges the sophistication of black and white colors, clean spaces, and meticulous compositions with the expressive and chic-styled illustrations — blending the region's most remarkable natural components with the sophisticated and luxurious experience and dedicated attention.

A multilungual custom-made wordmark brings subtelty and detail to the system, while the illustrations work as key art becoming a constant across brand applications, both corporate and promotional.