Chaimaa Avenue
Curated living

Located in the exciting Jumeirah Village Circle community at the heart of Dubai, this distinct 5-story residential building with breathtaking architecture and European-styled interiors offers magnificent views of the sunken courtyard and the picturesque backdrop of JVC. We have supported this development by providing branding solutions — including positioning, strategy, and primary visual identity elements.

Strategy
Branding

Visual Identity

Brand Applications

Client: Chaimaa Holding
Agency: Ruya
Year: 2019
Country: United Arab Emirates
Sector: Real Estate

The Challenge

To create a brand framework combining modern state-of-the-art architecture and interiors with Moroccan culture and the developer’s philosophy. To highlight the features and attributes of the project while showcasing the possibilities and benefits of Jumeirah Village Circle’s area.

What we did

A wordmark that blends the neatness of contemporary design with expressions from ancient culture was created to work alongside a powerful brand symbol in the form of a capital letter ‘C’.

The color palette is comprised of concrete, sand, and limestone colors, that blend with sleek lines and subtle material combinations.