Keyhole
The internet unlocked

The world-leading company that accurately measures real-time and historical social media data — illustrating information in easy-to-read graphs and layouts that simplify reporting and strategy formation. We developed a fun, humorous, and almost bizarre brand identity, including everything from an optimized version of its logo to a whole visual universe full of emojis, memes, and internet expressions 🤪.

Client: Keyhole
Agency: Underdog
Year: 2019
Country: Canada
Sector: Analytics

Branding
Visual Identity
Brand Applications
Iconography
Illustrations

The Challenge

The challenge was to create a brand that would help users understand what other people are talking about by humanizing insights born from in-depth, upfront analytics. A brand accessing all of the culture, chaos, and conversations happening in real-time, online, between real people — showcasing these analytics in a simple but unique way to benefit businesses and entrepreneurs.

What we did

We delivered a multi-faceted brand. Funny, witty, curious, insightful, and highly intelligent at the same time. With that in mind, we tweaked the existing logo — engaging, adapting, playing, and telling stories with it. Like the internet itself, the brandmark is alive. We introduced yellow as the hero component of the color palette, mixed with a secondary set of vibrant and calm tones.

We balanced this vast memic imagery of the internet — as an infinite library of culturally significant stock photography — with a clean, refined, and consistent visual system where daring and insightful messages are carried by solid typography that performs great for display compositions, bringing clarity and warmth to communications.