Anfibia
The permanent inquiry as a guide

A digital platform for chronicles, essays, and non-fiction stories, under the rigor of journalistic research & literature tools — Anfibia proposes an alliance between academics and journalists with the intention of generating new and contemporary content. We were hired to rethink the brand’s visual identity together with the complete redesign and development of the digital platform itself.

Client: UNSAM
Year: 2015
Country: Argentina
Sector: Culture

Branding
Visual Identity
Web Design
Web Development

The Challenge

The challenge was revamping and repositioning Anfibia as an icon in the Argentinian journalism scene, while creating a refreshed brand infrastructure and a set of functional tools to grant professionals in different fields the ability to express themselves in a clear and open way.

What we did

We gave Anfibia a new brand positioning and visual identity system, capable of showcasing their stories in a catchy and tidy way — combining expression and forward-thinking with rigorous standards and functionality. As a result of this extensive process, spanning almost a full year, Anfibia is now read by thousands of users on a daily basis — becoming one of the most valuable sources of content in Argentinian journalism.