Method

 

We believe that effective design is the result of a systemic process — providing differential value to every brand, and ensuring functionality in each particular environment. Our method places analysis, strategy, and positioning as the cornerstones of every design project.

 

seconds
honing our craft

 

Our 360º brand creation process

 

Stage 0

Insights & Background

Stage 1

Brand Strategy & Positioning

Stage 2

Visual & Verbal Identity System

Stage 3

Brand Guidelines

Stage 4

Extended Support
& Additional Services

 

Stage 0: Insights & Background

We take a deep dive into your project, examining the cultural background, and asking the right questions as the foundation of our partnership. Together, we examine your ideas and goals, and how to fulfill them.

Stage 1: Brand Strategy & Positioning

Brand strategy will help your business stay true, consistent, and efficient. It serves as a guide for both brand identity and marketing in general. In this stage, we create strategies that clarify purpose, justify decisions, and define what's unique about your brand. We take the insights and make them understandable and actionable to create a brand positioning you can actually understand and use for years to come.

Stage 2: Visual & Verbal Identity System

We translate your unique traits into carefully designed assets that inspire audiences and leave a lasting impression. These distinct brand expressions rely on a strong core, based on principles, which makes them future-proof. We approach the brand craft with an integrative mindset, considering not just the foundational elements of the design system, but equally importantly, the brand’s tone of voice, messaging, and comprehensive system expression across different media.

Stage 3: Brand Guidelines

For the sake of consistency, we set specific guidelines for the use of our developments throughout all forms and applications. This stage is key to cohesiveness and quality representation that could be applied to brands, UI/UX kits, Illustration systems, TV Branding style guides, and more.

Stage 4: Extended Support & Additional Services

We collaborate with our clients’ in-house creative teams and marketing departments on creative direction, consultancy for campaigns, and brand applications to ensure the launch and the first steps of the new brand are solid and consistent.

The ideas and designs developed during the previous stages, such as digital communications, social media, packaging, stationary, or campaign assets, can be produced in close partnership with a team of suppliers that includes coders, motion designers, photographers, illustrators, and videographers. We provide a fluent transition from the initial idea over the design to development and into your final asset.

 
 

Services / Capabilities

 

Strategy & Positioning

Brand Diagnosis

Research

Brand Strategy

Brand Purpose

Brand Positioning

Brand Architecture

Brand Narrative

 

Brand Identity Systems

Visual Identity

Subsidiary Brands
Alpha Brands

Campaign Identity

Verbal Identity
Naming

Tone of Voice

Messaging
Taglines

Brand Guidelines
Brand Books
Creative Direction

Motion Behavior

Custom Typefaces

Illustration

Iconography

Brand Guardianship

Consultancy
Workshops

 
 
 

Today is a great day for Branding

Find out more about us or get in touch.