Cristian Martinez
Tailored architecture

Cristian Martinez Arquitectos is an Argentinean architecture studio that specializes in commercial, real estate, and hospitality projects. Its dedication to every detail was the key attribute to consider when rethinking the brand —the figure of the tailor being the concept behind it. Passion, meticulousness, and craftsmanship were the brand pillars, while sophistication, cleanness, and precision were the design features.

Client: Cristian Martinez
Year: 2018
Country: Argentina
Sector: Architecture

Strategy
Positioning
Branding
Visual Identity

The Challenge

To rebrand a high-end interior design, corporate, and residential architecture studio, focusing on building personal recognition for its director while highlighting the passion and professionalism of the team. To represent the concept of the precise balance between passion and perfection.

What we did

We delivered a concept that blends the studio’s most relevant characteristics — featuring the passion and finesse of the tailor applied to space, light, and materials. To do this, we created and compared various combinations of architectural products with nature. The wordmark is flexible and dynamic, the studio name remains fixed on top, while a changeable set of offerings appears below. The color palette takes inspiration from noble materials such as marble, leather, wood, and brass, while the typography set is functional, timeless, and straight-forward.